Malaysiakini’s Audience

Social Media

Over 4.13 mil Facebook likes & over 1 milTwitter followers & 81,000 Instagram followers

i

Independent

Online news portal with more than 400,000 readers per day

w

Lingo-Bingo

Attracting English, Malay, Chinese & Tamil readers

Monthly Website Traffic from Google Analytics

Desktop Version

Mobile Version

Reader Demographics

Gender

More then 80% of the audience is male readers

Age

The higher reader group audience is in the age group of 55 to 64

Source: Google Analytics data for the month of March 2017

Interest

Interest

Brand Affinity

Entertainment Lovers

885,475

Food & Dining Lovers

56,445

Business & Finance Followers

52,297

Sports Followers

58,500

Auto Enthusiasts

52,548

Gadget & Tech Enthusiasts

51,630

Brand Affinity

Automotive

158,484

Telecom

59,501

Cafe & Restaurants

53,926

Movie

44,189

Packaged Food

38,321

Travel

30,000

Source: Innity DMP, March 2017