Malaysiakini’s Audience

Social Media

Over 4.13 mil Facebook likes & over 1 milTwitter followers & 81,000 Instagram followers

i

Independent

Online news portal with more than 400,000 readers per day

w

Lingo-Bingo

Attracting English, Malay, Chinese & Tamil readers

Monthly Website Traffic from Google Analytics

Desktop Version

Mobile Web

Mobile App Android

Facebook Instant Article (Mobile)

Reader Demographics

Gender

More then 70% of the audience is male readers

Age

The higher reader group audience is in the age group of 55 to 64

Source: Google Analytics data for the month of June 2017

Interest

Interest

Brand Affinity

Entertainment Lovers

657,180

Sports Followers

62,597

Food & Dining Lovers

43,340

Business & Finance Followers

71,223

Gadget & Tech Enthusiasts

50,081

Beauty & Health Seekers

40,145

Brand Affinity

Automotive

194,933

Telecom

121,363

CPG

105,755

Cafe & Restaurants

85,652

Education

63,777

Movie

59,996

Source: Innity DMP, June 2017